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CEO Weekly Feature:
A People-First Practice

“When Moran founded Water Tower Dental Care, the practice occupied a coveted location inside the iconic Water Tower Place building on Chicago's Magnificent Mile, but success was far from guaranteed.”

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CEO Weekly Article: How Dr. Jen Moran Built a People-First Dental Practice
CEO Weekly

How Dr. Jen Moran Built a People-First Dental Practice

When Moran founded Water Tower Dental Care, the practice occupied a coveted location inside the iconic Water Tower Place building on Chicago's Magnificent Mile, but success was far from guaranteed. Like many entrepreneurs, she started with a vision, determination, and a willingness to take risks.

Unwavering Commitment

What she lacked in resources, she made up for with an unwavering commitment to service, culture, and patient experience.

A Decade of Growth

Over the next decade, she grew the practice from a small startup into a thriving, established enterprise. Today, Water Tower Dental Care is widely regarded as one of the country's well-respected dental practices, a reflection of the business principles Moran implemented from day one.

“Cosmetic dentistry isn't just about beautiful teeth—it's about restoring a patient's sense of self and supporting their long-term, systemic health.”